Speculation in the UK press and online forums suggests that Apple's European iPhone deals will emerge in the next few weeks. According to Planet Retail and other bloggers, the UK-based Carphone Warehouse has already been working with Apple to launch an 'iPod store' within its existing retail locations. In related news, Best Buy is building a bigger stake in Carphone Warehouse (the two companies currently operate a joint venture in the UK and the US).
Sep 4, 2007
Apple Signals iPhone Retail Strategy
Apple is leveraging it's early iPhone distribution experiences in North America and is quickly finalizing plans for ramping up it's go-to-market model overseas. Early reports suggest the company will continue to exert tight control over the hot new product's retail model and end customer experience.
Speculation in the UK press and online forums suggests that Apple's European iPhone deals will emerge in the next few weeks. According to Planet Retail and other bloggers, the UK-based Carphone Warehouse has already been working with Apple to launch an 'iPod store' within its existing retail locations. In related news, Best Buy is building a bigger stake in Carphone Warehouse (the two companies currently operate a joint venture in the UK and the US).
Speculation in the UK press and online forums suggests that Apple's European iPhone deals will emerge in the next few weeks. According to Planet Retail and other bloggers, the UK-based Carphone Warehouse has already been working with Apple to launch an 'iPod store' within its existing retail locations. In related news, Best Buy is building a bigger stake in Carphone Warehouse (the two companies currently operate a joint venture in the UK and the US).
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