While many strategic and tactical reasons are given for the acquisition, the most striking - and important - is the comment Acer's Chairman J.T. Wang made on a recent conference call: "...the Gateway brand is a very well-recognized brand in the U.S., and we want to continue to leverage on the brand in the U.S. and to expand it outside the U.S..."
Richard Black, a spokesman for Acer America, also reinforced the distribution rationale for the acquisition when he said the company hoped to capitalize on greater access to American retailers; Acer began selling at Best Buy only this year and in Circuit City in 2006, he said.
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