Jul 9, 2007

When Does Local and Personal Trump Lowest Price?


In Australia, the national business development manager at AUR Foodworks, Simon Thompson, has said that success for the group hinges on providing what Coles and Woolworths can't - local stores that are personal in scale.

"There seems to be a polarisation in the marketplace," Mr Thompson said.

"Coles and the Woolies seem to be driving for overall operation efficiency in wanting to get bigger and bigger, and what we're finding is that it is opening up the neighbourhood centre-type opportunities. We're finding that the big guys are not really interested in those medium-sized businesses, that can sit within a community. They want to get people to drive 15, 20, or 30 kilometres to go to regional centre owned by Westfield, and we're saying `No. We want to be part of a community.

Providing your range is not too bad, and your price is good, and you're reasonably convenient, then people would prefer to shop with you than go to a faceless store that they don't know who the manager is going to be..."

Source: http://www.planetretail.net/default.asp?PageID=EAlert&Article=56708&Date=2007-07-11

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