The Financial Times reports this morning that Tesco is to focus the operation of its new Fresh & Easy stores in the USA around a “customer assistant".
Planet Retail goes on to report that according to a recently posted job advertisement, the customer assistant will be “the face of your Fresh & Easy store” whose “main job will be to ensure that customers are delighted”. Tesco has already said that its new stores will be focused around a “Kitchen Table” information desk, where staff will answer questions and make suggestions about products and possible menus.
Tesco’s customer assistants will apparently keep customers informed about Fresh & Easy’s products and about special offers, as well as a variety of traditional store operations tasks such as rotating and date-checking food, and keeping aisles clear and tidy. The customer assistants are also set to be the retailer’s main conduit for customer feedback. Assistants will be encouraged to make recommendations.
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