Verizon Announces Broadband Retail Strategy

The following are excerpts from a January 3, 2006 Verizon News Release:

Verizon-Branded Home Networking Equipment Will Be Sold in Stores Nationwide New Licensing Strategy Will Bring Extensive Line Of Verizon’s Broadband Gear Closer to Customers

WHAT THEY SAY IT'S ABOUT

.....Verizon-branded home networking equipment will soon be available at the same stores where consumers shop for their plasma TVs, MP3 players and personal computers. The Verizon-branded broadband equipment...will be sold at many of the nationwide retail outlets that already sell Verizon Online DSL service...

WHY THEY THINK IT'S IMPORTANT

"Verizon is leading the way in providing our customers with broadband services that help them stay connected, informed and entertained. But services are only half the story," said Catherine Stanley, Verizon director of brand management. "With the help of our current and future licensing partners, Verizon will ‘complete the solution’ for its customers. And by bundling broadband services and products together, Verizon will make it easy for consumers to get what they need in one store visit"

WHAT IT'S REALLY ABOUT

Stanley said the Verizon networking equipment will be competitively priced, and in-store merchandising will include unique kiosks, signage and displays. In addition, marketing programs will include rebates, coupons and other special offers.

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