- Match product innovation with go-to-market distribution innovation
- Simplify the customer's total experience - not just the
- Forward integrate selectively if external go-to-market options are
Whether it's Disney, Ubisoft, Microsoft or one of the rest of the Gaming market gang, advantage will accrue to whoever widens their strategy lens to understand and improve the mass market consumer's overall experience. Get ready gamers: the next battlefield is go-to-market (retailing) strategy.